GoPro has made a big investment into the mobile video editing world by acquiring two popular mobile video editing apps, Replay and Splice. Both apps are well liked on the Apple App Store and Android versions are in the works for later this year. It’s one thing to make great hardware but many users want great software to go with it and GoPro is banking on these two apps to help them on that end of the spectrum.
SAN MATEO, Calif., Feb. 29, 2016 /PRNewswire/ — GoPro, Inc. (NASDAQ: GPRO) today announced agreements to acquire two leading mobile video editing apps Replay and Splice. Merging Replay and Splice into GoPro’s mobile strategy accelerates GoPro’s ability to deliver ultra-convenient, yet powerful, mobile editing solutions to GoPro customers and billions of smartphone users.
Replay, developed by Stupeflix in Paris, France, is an award-winning app that allows users to quickly select video clips and photos and automatically combines them into a single video complete with transition effects, graphics, and synchronized music. Splice, developed by Vemory in Austin, Texas, is an award-winning mobile editor that allows users to manually create customized edits with advanced features normally found on desktop editing applications, but with the speed and efficiency of a mobile app interface.
“Splice, Replay and GoPro will combine to deliver what we believe will be the fastest and most enjoyable mobile editing experience,” said Nicholas Woodman, founder and CEO of GoPro. “We believe the accessibility, speed and efficiency of mobile will make it the predominant editing platform of the future.”
Both apps are currently available on iOS with Android releases planned for later this year. Both teams will maintain operations in their current locations, Paris and Austin.
It will be interesting to see the integration between GoPro cameras and these two apps and the addition of Android versions is a welcome announcement.
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