Oculus Responds To Facebook Advertising Questions


Facebook advertising brings in huge amounts of money into the social network giant, and questions have arisen concerning Facebook advertising on the Oculus Rift. Part of the Oculus terms and conditions says you’ll agree to sharing certain aspects of your Oculus experience with the company. The terms and conditions also state that the data that is collected from you may be used for marketing purposes which some have equated with Facebook advertising. While Facebook owns Oculus, the company says it does not share data collected from Oculus users “at this time” with Facebook. Here’s Oculus’ full statement on the matter.

Users and content developers own all the content and IP they create using Oculus services. We are not taking ownership. Our terms of service give Oculus a license to user created content so we can enable a full suite of current and future products and services on our platform, like sharing a piece of VR content with a friend. People continue to own the rights to the content and can do whatever they like with it outside of our platform. This is very clear in our terms: “Unless otherwise agreed to, we do not claim any ownership rights in or to your user content.”
At this time, there are not many places where people can upload their content to the Oculus platform. As we add more features, we’re working to understand the best ways to give people more control over how they share content in VR.

We want to create the absolute best VR experience for people, and to do that, we need to understand how our products are being used and we’re thinking about privacy every step of the way. The Oculus privacy policy was drafted so we could be very clear with the people who use our services about the ways we receive or collect information, and how we may use it. For example, one thing we may do is use information to improve our services and to make sure everything is working properly — such as checking device stability and addressing technical issues to improve the overall experience.

Lastly, Facebook owns Oculus and helps run some Oculus services, such as elements of our infrastructure, but we’re not sharing information with Facebook at this time. We don’t have advertising yet and Facebook is not using Oculus data for advertising – though these are things we may consider in the future.

So while your Oculus is advertising free at the moment, that doesn’t mean that the future won’t bring in VR ads to your Oculus experience. What do you think of possible Facebook advertising in your VR experience? Let us know in the comments below or on Twitter, Facebook and Google+.

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Last Updated on January 23, 2017.


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