Adblock Plus has become one of the most used adblocking programs to date, along with a few others. The initial idea behind Adblock Plus and others like it was to rid the internet of those pesky ads on websites — you know, the ones that pay for operating a website. A lot of the reason adblocking has become popular is because some website owners overreached and the ads being used were more than obtrusive, and sometimes they contained malware. We can understand the distaste for ads in this new internet age, and now that Adblockers are becoming even more mainstream though, Adblock Plus is seeking a way to monetize their service through — irony alert — ads!
It’ll begin doing that through an ad marketplace, which will allow blogs and other website operators to pick out so-called “acceptable” ads and place them on their pages. If a visitor using Adblock Plus comes to the page, they’ll be shown those “acceptable ads,” instead of whatever ads the site would normally run.
“It allows you to treat the two different ecosystems completely differently and monetize each one,” says Ben Williams, Adblock Plus’ operations and communications director. “And crucially, monetize the ad blockers on on their own terms.”
In short, Adblock will continue to block ads on websites, but will serve ads from their proprietary marketplace. Companies like Adblock Plus are understanding now that there is no magic bowl of money that can keep a website running. Ads are one of the essential revenue streams that keep a website running. Until websites become more established in their market and start to become an authority in what they cover, ads are what help them maintain the site and pay the costs of running the site. So it does strike us as ironic that Adblock Plus is turning to using the very revenue stream they’ve worked hard to get rid of, just in their own proprietary way, which will gain them even more revenue.
What do you think of this move by Adblock Plus? Let us know in the comments below or on Twitter, Facebook and Google+.