In the age of the high-speed internet, excessive social media, and YouTube content creators, there is no one bigger or well known than Felix Arvid Ulf Kjellberg, or as he is better known, PewDiePie. Felix has the honor of being the single most-subscribed creator on Youtube, with over a whopping 50.9 million subscribers as of December 19th.
Pewdiepie started out as simply “Pewdie”, he explained that the reason he came up with this name was due to “pew” being the typical sound a laser gun made and “die” meaning death once the laser hit its target. After forgetting his original login ID, Felix re-registered his account under the now infamous name we all know. Felix started out like many other gaming channels on Youtube by uploading simple videos of himself playing games and reacting to the events occurring, he was well known for his love of horror video games and high pitched screaming when he got frightened.
People began to enjoy Felix’s personality and his love for swearing in his native Swedish tongue, this eventually led to him becoming one of the fastest growing Youtube channels of all time, hitting 1 million subscribers on July 11, 2012. It would only take around another year before Pewdiepie’s channel officially surpassed the then leading channel “Smosh” as the most subscribed channel of all time. As time went on his channel amassed subscribers by the millions to the point he was gaining a new subscriber every 1.037 seconds.
PewDiePie has tweaked his videos as of late and focused on a more satirical view of himself, the world, and his main source of income, YouTube. He essentially became the voice for the website’s many creators, with many other channels looking up to him for guidance when issues began to arise with YouTube’s video algorithm. PewDiePie and many other channels began to notice a shift in the way they were losing subscribers and viewers due to the changing algorithm YouTube had implemented. This effectively meant that their channels were not being promoted to their subscriber base as they used to, instead, many other channels that were labelled as “click bait cancer” — channels having very little creative content, and instead relied on begging people to “smash” the like button, subscribe, and comment all in order to get more views — started to become more popular.
“YouTube is trying to kill my channel. It is clear. It is happening if you watch my analytics. It is all going down,” the 27-year-old told viewers. This caused a great problem for the websites many hardworking content creators who put hours and hours into every single video to ensure their audience was well entertained. The newer channels began to rise due to having more “engagement” as PewDiePie informed his viewers based on communication he had received from YouTube. It was at this point that PewDiePie seemed to throw in the towel, and in protest, made a video stating that if his channel could reach 50 million subscribers, a feat never achieved by anyone before, then he would officially delete his channel and quit YouTube.
This video began to spread like wildfire, with many mainstream media outlets reporting on it, leading to a huge increase in the amount of subscribers to PewDiePie’s channel. This eventually pushed him well over the 50 million subscriber line, as eager viewers waited to see how the “King of YouTube” would respond.
Well, he did respond and true to his word Felix uploaded a video where he would delete his channel for good. This did not play out the way many were expecting, however, with Felix deleting his second channel Jack septiceye2, a joke channel he created to obtain another golden play button to replace the one he received broken.
“You know when you make a joke and it just blows up bigger than you ever imagined?” Felix asks his viewers in the video, pointing to the fact that many people took his previous video seriously and did not get that he was simply making a joke in regards to the recent YouTube drama. Well, whether this was simply a joke or not, you must admire this event for what it really is; a well-executed PR stunt that only further cemented Felix’s spot at the top of the websites channels. At the end of his channel deletion video we get a small written message: “Will delete PewDiePie at 100 million!”
Check out the video below for yourself.
PewDiePie successfully trolled the internet and the world and got away with it, I do admire his commitment to his work and refusal to give up, even in times of change and uncertainty. It is safe to say that PewDiePie is not going anywhere anytime soon, and for as long as YouTube remains a website, there will be a PewDiePie channel to watch.
What are your thoughts on this event? Do you appreciate the joke that Felix made, or are you annoyed that he did not actually delete his channel as promised? Tell us in the comment section below or on Google+, Facebook, or Twitter.Source: Wikipedia
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