YouTube is killing those annoying unskippable ads at the start of YouTube videos

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Billions of YouTube videos are watched on a daily basis which equates to a ton of ad revenue for content creators and YouTube. We’re fairly certain most of our audience has watched YouTube videos so you’re all very familiar with those annoying 30-second ads. You know, the ones you can’t skip over. According to the website campaign, those ads are finally going away starting in 2018. Google supplied them with a statement concerning those very ads and it’s certainly pointing toward the death of that particular ad spot.

“As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers,” said a Google spokesman.

I think we can all agree that this is a good thing since most of us can also agree we hate those 30-second ad spots. YouTube has been using bumper ads lately, short 6-second ads that aren’t nearly as annoying but are one second longer than allowing you to skip. YouTube plans on keeping some unskippable ads such as their 15 and 20-second formats. The goal is to make the viewing experience a better one for users, which is a welcome thing.

It will be interesting to see how advertisements are handled in long-form videos that use multiple ads through the entire video. Will they be skippable or will they employ the 15 and 20-second formats instead? For now, just getting rid of those 30-second ads at the start of videos is a great step. The move to 6-second ads doesn’t bother me personally, it’s much easier to deal with than having to wait on those 30-seconds.

What do you think of YouTube’s 30-second ad change? Let us know your thoughts and comments below or on Twitter, Facebook, and Google+.

[button link=”http://www.campaignlive.co.uk/article/youtube-stop-30-second-unskippable-ads/1424541″ icon=”fa-external-link” side=”left” target=”blank” color=”285b5e” textcolor=”ffffff”]Source: Campaign[/button]

Last Updated on February 18, 2017.

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