Tim Cook opens up about the cost of the iPhone X calling it a “value price”

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The iPhone X has landed and so has the monster $999USD price tag Apple is asking for it. Tim Cook opened up to Good Morning America concerning that price tag, calling it a “value price.” That $999USD price tag is just the 64GB version, if you want the 256GB version you’ll need to pony up $1149USD. My guess is that most people will opt for the higher storage version. These days even 64GB is bare bones storage given that these phones shoot 4K video.

Tim Cook was asked about the iPhone X cost and his responses were typical Apple:

“It’s a value price, actually, for the technology you’re getting,” Cook said. Then he explained that most people won’t be paying the sticker price up-front.

“People are now paying for phones over long periods of times, very few people will pay the price tag of the phone initially. Also, most people trade in their current phone, and that reduces the price further, and some carriers even throw in subsidies and discounts,” Cook said.

“When we look at it, the iPhone in particular has become so essential in our daily lives, people want it to do more and more, so we’ve built more and more technology in to be able to do it,” he continued.

Check out the full interview below.

“Apple has never been about selling the most of anything, that is not our objective, our objectives is not big revenues, our objective is to make the best product that enriches people’s lives,” Cook said on Good Morning America.

Apple isn’t the only one climbing the ladder to the $1,000USD smartphone. Samsung’s Note8 comes in at $949USD and Google’s Pixel 2 is said to start at $849USD for 64GB and their 128GB model will be $949USD. So it seems that charging more for these pocket computers is trending, one wonders how long people will pay this much for their smartphones.

What do you think of Tim Cook’s comments? Let us know in the comments below, or on Google+, Twitter, or Facebook.

[button link=”http://www.businessinsider.com/tim-cook-iphone-x-value-price-actually-2017-9″ icon=”fa-external-link” side=”left” target=”blank” color=”285b5e” textcolor=”ffffff”]Source: Business Insider[/button]

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