Business is all about establishing a connection with your customers. While there are many ways of establishing that connection, one of the easiest and most important ways to do so is through the logo. The logo is what gives existing and potential clients an idea, of what to expect from your business. In other words, it is the eye to your business. That’s why when looking for logos and branding solutions, you need to engage the services of professionals. You need people who understand the importance of branding as a marketing tool. Let’s take a look at 5 tips to building a logo design and brand that will yield results.
1. Make It Stand Out
Sometimes, to make it in business, you have to copy your competitors’ strategies, be it in pricing or product quality. When it comes to logos, that is a no-go zone. Your logo needs to be as unique as possible. It should be designed to help consumers connect with your business, and differentiate it from your competitors. To achieve originality in your logo design, you need to think of what makes your business different, then find a way to translate the same into the logo.
2. Let It Be Simple And Easy To Remember
One of the mistakes that people make in logo design is making it too complex that the average Joe on the street cannot remember it. That will not do any justice to your branding efforts. For maximum results in brand building, make sure that your Logo design is simple and easy to remember. However, you need to take note that simple does not mean plain. It requires some element of creativity to come up with a simple yet visually appealing logo.
3. Choose A Logo Color That Is Inline With Your Business
The color you go for when designing a logo sends a message in the minds of potential customers. That’s because, the human brain is programmed to associate different colors with different moods, which they then mentally associate with your business. For instance, the color orange is usually associated with a youthful playful environment. Therefore, choosing this color for a logo when your business caters for a more mature business like audience may be a bad idea. Conversely, if your business is more relaxed and is more youth-oriented, choosing the color black may not work well for your brand. It is important to go a color that is in tune with your line of business.
4. Go For A More Timeless Theme In Your Logo Design
Since you expect your business to operate in perpetuity, it is important to go for a logo design that is not confined to a specific time frame. This will allow your brand image to grow with time, without the need to keep changing the logo. Constantly having to change logos would put a dent to your brand image in the long run. That’s why you need a logo design that can stand the test of time.
5. Have An Accurate Projection Of Your Marketing Budget
Before you start wondering about the connection between a logo design and the marketing budget, you need to understand that there are two types of logos. These are symbols and wordmark logos. If you have a big enough marketing budget, then you may choose to go for a symbol logo design. For this to be successful, you would have to advertise widely so that people can associate a specific symbol with your business. However, if your budget is a bit constrained, then you may choose to go for a wordmark, which is essentially your business name.