Guest author Mehul Rajput is the CEO at Mindinventory.
The young generation and teenagers today are self-motivated, ambitious and goal driven. They set their targets in advance and strive in that direction with sheer determination and dedication. Surely, those days are passed when these aspiring youngsters had a few limited choices and they would study engineering or medicine and in most cases, commerce background students would become accountants or join their family business.
However, in the current scenario the young minds to achieve their own feet and look for opportunities to commence their own business or startups. While planning to begin your career as an entrepreneur, you would come across an array of options but have you thought of becoming an appreneur? Well, it’s not an alien term or a newly evolved term from any dictionary. For those of you who are not very familiar with this word, let’s give a simple definition.
To begin with, the term Appreneur is a combination of a couple of words; App + Entrepreneur = Appreneur. Therefore, an appreneur is an entrepreneur who expertise in app development and also possess the business acumen to take his company forward during this competitive period. He is someone who can turn a unique idea into a successful mobile app downloaded by a large number of users.
So, before we can get the recipe on how to become a successful appreneur and have a look at its key ingredients, let’s first glance through a few vital stats that will assure that you have taken the right decision of becoming an app entrepreneur.
According to one of the statistics, gross revenue of the global mobile app store will get doubled from $51 billion in 2016 to $101 billion in 2020. Also, it predicts that the global app store downloads will reach up to 284 billion by 2020.
However, don’t get too excited with these figures and data; all the efforts will pay off handsomely only if you anchor the ship well and wisely. Presenting the traits of successful appreneur.
One Having Sound Knowledge on App Development and Store
Since you are venturing into a world with immense possibilities, you need to have a sound knowledge of the field. You should be aware that the two most widely used platforms are iOS and Android and so a strong grip on iTunes and Google Play becomes essential.
One of the things that you have to necessarily do is get updated on the latest mobile development as well as the designing trends that keeps on changing year after year. In addition, the knowledge of wearable apps will also be required.
Get your hands on the App Store Optimization (ASO) if you want to enhance your skills further. This, of course, will be an added advantage.
You can only be successful if you are staying ahead of your time and competitors. Today nearly hundreds of mobile apps are getting released on the app stores but most of them remain in the shell without even getting identified. So, if you want to get added to that list, it is better to understand the conceptualization of the app including the UI and UX designing process.
Another important aspect which you have to make yourself comfortable with is the various features of the different types of apps.
One Who Knows his Target Audiences
If you want to remain ahead in the competition, then it becomes crucial to read the mind of your target audience and know who they are. Defining your audience will not only help in understanding their requirements but also creating a perfect app.
The target audiences can be ardent game lovers, travel enthusiasts, avid shoppers, working professionals, homemakers, students, medical practitioners, patients, and so on.
You have to think about how they would benefit from your app. How will the apps simplify their lives and cater to their needs? A thorough research is also necessary in order to study these details. You will know what other apps are successful and what the reason behind their success is.
One Taking Acute Decision at Right Time
As an entrepreneur of the app development company, you will have to make a number of decisions. This will commence from hiring the right and experienced bunch of innovative people into the team such as app developers, backend developers, project managers, and UX designers.
You need to incorporate the appropriate strategy at the right point in time or else miss the bus. You should know the skills on how to handle the various teams and also keep an eye on the performance of each of the employees.
Being an entrepreneur does not mean only communicating with the clients and getting more projects on the board. It also means to utilize your resources and available tools to get the best-desired result.
One Having Flexible Approach and Learning from Mistakes
Flexibility is one of the key constituents of running any successful business. Having said that as an appreneur, you have to change your tactics depending upon the situation and the trends prevailing in the market. At times, it may be required that you have to add or eliminate any feature from the app. So, you should be prepared accordingly. Don’t go into any project with a rigid approach because it will lead to failure.
Also, it may happen that you might have to change your decision spontaneously. Remember that you are competing in a tough race.
The golden rule of the business also says that if you want to excel in mobile app development, then it is equally important to accept and learn from mistakes. You will commit pitfalls, but then it is vital not to commit the same faults again. You need to sit and deeply analyze what went wrong and how it can be improved.
One Implementing the Right Marketing Skills Will Win
Nowadays strategizing a brilliant business plan is winning half the game, but if you want to win the other half as well, accurate marketing skills will be a big tool needed. In short, you have to market or promote your app so as to get more clients, as simple as that.
But one thing needs to be kept in mind that the mobile app marketing strategy is invariably different from that of the conventional marketing tactics. It is through an exceptional marketing skill that an appreneur is able to target his audiences.
Well, you can follow up a number of strategies in this regard. One of the most effective and far-reaching tools is using the various social media platforms for promotion. Another tool that can show its far-reaching effects is blogging and use of the press releases.
Adopting the Monetization Suitable Strategy
As appreneurs, your primary aim should also be determining the monetization strategy, which is suitable according to your business plan. You already know that users dislike paying for downloading the apps and so here lies the main challenge.
The strategies can include in-app purchases, Freemium and paid apps etc. Choose the one which is best for you while keeping in mind to boost app visibility.
The mobile application development business is one of the most lucrative and profit reaping ventures considering the fact that the numbers of mobile apps are skyrocketing. But becoming an entrepreneur of a mobile app development company also throws a series of challenges that need to be tackled skillfully.
At the same time, it is essential to remain up-to-date with the current trends and frame strategies where you can showcase your business acumen. Of course, you will learn from your mistakes and with the experience get more accustomed to handling various situations with ease.
Mindinventory is a leading mobile app development company specialized in Android and iOS app development. Delivering best solutions to its local and global clients it leads to better business all around.