Ubisoft brings personal digital assistant to gaming with Sam

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The beta is currently available on Android and iOS in Canada only, although we’ve yet to see it up here in our Ubisoft Club app.

If we learned one thing at CES this year, it’s that digital assistants are poised to explode and be available in everything from smart speakers to appliances, vehicles, and more. While the digital assistant war between Google Assistant and Amazon Alexa is heating up, there are other companies working on digital assistants as well. Ubisoft is one of those and has announced a beta of Sam — a personal digital assistant for gaming available through the Ubisoft Club app.

Sam is built upon Google Cloud’s Natural Language Processing and Dialogflow Enterprise Edition technology and aims to get gamers information they require quickly without having to search what is probably set to become the old-fashioned way. By asking Sam questions, you can find out more about Ubisoft games like how many hours you’ve spent playing Ghost Recon Wildlands or Assassin’s Creed Origins. You can also ask for information on a specific game and SAM will return relevant stories, videos, details, and websites quickly.

Starting with Rainbow Six Siege, SAM also has a Daily Login feature which takes a look at your stats and in-game behaviour and offers up tips and content based on your game activity. Such content could include videos for tips for an Operator you just played or other relevant content. While this functionality is currently only for Rainbow Six Seige, Ubisoft is planning Daily Login support for more games down the road.

Ubisoft also mentions that it has tossed in some Easter Eggs (who doesn’t enjoy a good Easter Egg?) for some fun responses from Sam. The beta is currently available on Android and iOS in Canada only, although we’ve yet to see it up here in our Ubisoft Club app.

Check out Sam in action in the video below:

What do you think of Sam? Have you had a chance to try it out yet? Let us know in the comments below or on Google+, Twitter, or Facebook.

  Source: Ubisoft
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