Beats by Dr. Dre may be owned by Apple but they’ve kept some of their old heartbeat around. Hot off the heels of the 10th-anniversary celebration, the company is showing off its POP Collection. The POP Collection is probably not for everyone, but it will probably have an audience somewhere.
Beats by Dr. Dre introduces its colorfully curated POP Collection, a fresh and vibrant take on two of your favorite wireless headphones, Solo3 Wireless and Powerbeats3 Wireless. Influenced by the bold pop art movement, the collection was designed for those who capture its lighthearted energy and creative spirit. Both headphones come in 4-dimensional color themes: POP Violet, POP Indigo, POP Magenta and POP Blue.
Accompanying the release of the collection, Beats has teamed up with British singer/producer MNEK and Spanish artist Okuda San Miguel to bring the campaign to life in a fun, product-centric video. MNEK’s featured song “Colour” (ft. Hailee Steinfeld) is a playful tribute to the emotion of color while Okuda’s artwork is a digital embodiment of the beauty he brings to ordinary spaces in his other art projects. Together the two artists truly convey the joy-inspired message behind the POP Collection color design.
POP Collection Solo3 Wireless ($299.95USD) and Powerbeats3 Wireless ($199.95USD) are available for pre-sale order today at Apple.com. Available on Apple.com and at Apple’s retail stores beginning June 15th.
What do you think of these latest colors from Beats by Dr. Dre? Are you a Beats fan? What do you like most about their headphones? Let us know in the comments below or on Google+, Twitter, or Facebook.Purchase from Apple