adidas is the latest company to suffer a data breach affecting millions

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Hacks and data breaches have become commonplace. Consumers are no longer overly surprised when news of a breach affecting millions is revealed. The best most can hope for is that their accounts weren’t compromised or that they can secure them before they are. adidas is the latest company to announce a major data breach and it affects millions of United States consumers.

adidas today announced that it is alerting certain consumers who purchased on about a potential data security incident. On June 26, adidas became aware that an unauthorized party claims to have acquired limited data associated with certain adidas consumers.

adidas is committed to the privacy and security of its consumers’ personal data. adidas immediately began taking steps to determine the scope of the issue and to alert relevant consumers. adidas is working with leading data security firms and law enforcement authorities to investigate the issue. According to the preliminary investigation, the limited data includes contact information, usernames and encrypted passwords. adidas has no reason to believe that any credit card or fitness information of those consumers was impacted.

While adidas continues its thorough forensic review, adidas is alerting relevant consumers.

For now, the breach is limited to contact info, encrypted passwords, and usernames. Credit card information was “not” compromised but the investigation is still ongoing. As usual, if you’re a customer of the company, it’s a good idea to change your password straight away. Monitoring the credit card you used to purchase from their website is also a good idea. If you can manage to live without it for a few days, asking for a new credit card to be issued may not be a bad idea either.

But again, these data breach stories are becoming just another part of the news cycle. There’s little the consumer can do to prevent them. It’s up to retailers and businesses to mitigate and eliminate the possibility of data breaches on their end. Let’s hope the efforts and technologies are getting better and the bad guys stay one step behind.

What do you think of this latest data breach? Have you ever been affected by a data breach? Let us know in the comments below or on Google+, Twitter, or Facebook.

[button link=”” icon=”fa-external-link” side=”left” target=”blank” color=”285b5e” textcolor=”ffffff”]Source: adidasGroup[/button]

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