The spot for the best selling smartphone tends to flip-flop between Samsung and Apple. According to Counterpoint Research, the Apple iPhone 8 is back on top as the best selling but the Galaxy S9 Plus isn’t far behind. Personally, I think that means Samsung will take the top spot in next month’s results.
These results are for the global top spot and Counterpoint says the iPhone 8 gained the advantage thanks to Apple’s aggressive marketing. As for the United States market, iPhone 8 sales remained steady as it’s the European market that saw a spike. Here are the bullet points from Counterpoint’s report.
- Samsung GS9 sales were slightly weak MoM in Europe, however, were steady in the US. (Samsung Galaxy S9 Plus was the best selling smartphone in April 2018 )
- Xiaomi gained momentum in its home market and continues its good performance in India. Xiaomi saw strong performances from its Xiaomi 5A and Xiaomi 5 Plus series. The company has good penetration in the mid-to-affordable premium market in China and we expect the newly launched Xiaomi 8 to become another best seller in the coming months.
- Xiaomi is expanding its offline presence with its new Mi Home and Mi Preferred Partner Retail in India. The contribution from offline sales increased from 30% in April to 35% in May 2018 in India. Xiaomi remains the leader in online channels in India.
Market Pulse: May 2018: Global Smartphone Model Sales Market Share (%)
- Huawei grew in its home market and India with P20/Lite series. Huawei’s P20 series combined (P20, P20 Pro and P20 Lite) share (2.6%) was amongst the top sellers, though only the P20 Lite actually breaks into the Top 10 list as an individual product.
- Vivo X21 gained good momentum with its in-display fingerprint feature. The device had heavy omni channel advertisements focusing on the ease-of-use of its fingerprint unlock feature and its design.
- Continuous brand promotions and price-cuts for the Oppo A83 helped the model maintain its good sales momentum. Oppo’s R15 and R15 Dream Mirror Edition gained traction in its home market as well.
I think the glaring point here is that the iPhone X is Apple’s flagship but still sitting only in 3rd place. Smartphone prices may have come to an apex at the $1,000USD mark. It will be interesting to see if buyers will continue to shun the high price and opt for lower cost models.Source: Counterpoint Research