McLaren Automotive may or may not be a familiar auto brand name to you. For those who know about McLaren Automotive, we know how awesome their supercars are. For those who don’t know about them. Well, just know that most of us probably will never own a car made by McLaren Automotive. The company is in the news this week though, announcing plans to make their entire lineup fully hybrid by 2025.
While the hybrid announcement is the most significant development, that’s not all the company had to reveal. There were other plans revealed including new models and new market evaluations.
- Between now and 2025, 18 new models and derivatives to be launched
- McLaren sportscar and supercar range to be 100 percent hybrid by 2025
- A new Ultimate Series car as a successor to the McLaren P1TM
- Evaluating “augmentation” technology to introduce step-change in driving experience
- New retail markets being evaluated
- Production to reach 6,000 mid-engined sportscars and supercars a year
McLaren is committed to ensuring that its sportscar and supercar range will be hybrid within seven years. True to the spirit of pushing the boundaries of technology to benefit drivers, McLaren will also evaluate new augmented driving features and help develop a lighter, superfast-charging, high-power battery system for performance applications that is expected to have over 30 minutes of electric range around a race track.
Mike Flewitt, Chief Executive Officer, McLaren Automotive had this to say:
“Everyone at McLaren Automotive remains constant in their focus of designing and crafting the world’s best drivers’ cars. True to McLaren’s spirit, however, our ambitions, continue to grow and our £1.2bn Track25 business plan which covers 18 new models, including a new McLaren P1TM,, is clear proof of that. We are a luxury brand that is committed to investing in innovation, whether that’s in the development and manufacture of our own carbon fibre tubs as part of a new £50m British-based production centre, new powertrains with our entire range due to be hybrid by 2025 or the deployment of technology to enhance the driving and owning experience.
“As a global brand we are set to add more retailers in both existing and exciting new markets as demand for our products continues to grow. While our plan sets the direction for the next seven years to take us through to the middle of the next decade, we need to also pause and acknowledge the great effort, ingenuity and competitive spirit of all of our incredible people on which our success, both now and in the future, rests.”
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