Sony and Netflix have been busy indeed. The two companies have just announced Netflix Calibrated Mode. Netflix Calibrated Mode will be exclusively available on Sony BRAVIA MASTER Series TV’s (of course) and will precisely calibrate your BRAVIA’s picture to the show you’re watching. This sounds like an interesting piece of technology and we’re wondering if Netflix will be working with any other OEM’s on this.
We’re now thrilled to introduce Netflix Calibrated Mode, a new feature developed by Sony picture quality and device experts in collaboration with Netflix color scientists and available exclusively on Sony’s BRAVIA MASTER Series A9F OLED and Z9F LECD TVs. Supported for any type of content on Netflix, including but not limited to 4K and HDR, this feature leverages Sony’s strength in image processing to provide a display mode that configures the TV the same way creators calibrate their monitors in post production.
With one simple menu setting, our members can view TV shows, films, and documentaries on Netflix as they were meant to be seen, with precise colors, accurate dynamic contrast, and true motion so there’s no “soap opera effect.”
Consider a show like Stranger Things that is both real and fantastic, familiar but other-worldly. Murky details of the Upside Down and the eerie flashes of light in the night sky can now be more noticeable and visceral than ever. And while recently watching Lost In Space, I was struck by the vivid landscapes: lush forests, shadowed snowfields, and other visual elements that pulled me more deeply into the Robinsons’ adventures.
Netflix and Sony share a deep immersion in the studio world both as technology leaders and content creators. So, for us, these stories aren’t just TV shows or movies — they’re works of art. And preserving creative intent is important not only to the storytellers but also to the viewer, because color, brightness and sound are all part of the story.
We can’t wait for our members around the world watching on Sony’s new BRAVIA MASTER Series TVs to get this fantastic experience and – for the very first time – to deliver studio quality picture mastering to the living room with Netflix Calibrated Mode.
We’re very interested to see how this works. So if you have a BRAVIA MASTER Series TV and Netflix, feel free to let us know!