Fossil brings big updates to their generation 4 smartwatches

Mobile / Wearables
Fossil

The company says these watches “ushers in a more holistic user experience from a Fossil smartwatch with key features and personalization options that consumers care about.”

Smartwatches are dead. Or ar they? Fossil certainly doesn’t think so as they update their generation 4 series for 2018. The company says these Fossil watches now have Heart-Rate Tracking, NFC, Untethered GPS, and Swimproof Functionality. We’ve reviewed several of the company’s watches, both touchscreen and hybrid, and we’ve really enjoyed their offerings.

The new generation 4 smartwatches are dubbed the Fossil Q Venture HR and Fossil Q Explorist HR. The company says these watches “ushers in a more holistic user experience from a Fossil smartwatch with key features and personalization options that consumers care about.”

‘’Since our entry to the smartwatch market, it has always been our first priority to be nimble and adapt quickly to innovations-both in technology and design’’ says Steve Evans, EVP of Fossil. “We know a lot of watch wearers have both a traditional watch and some kind of an activity tracker— by adding significant features in terms of technology, without compromising our design standards, this new generation of smartwatch will provide consumers with one device that fits all of their needs. Ensuring the best possible experience for our customers has always been important, which drove the innovation of this product; we cannot wait to see the consumer response around the globe.’’

Key updates include:

Heart-Rate Tracking

Heart rate functionality was an important ask from consumers and a top priority for the Generation 4 Fossil Q line. Additionally, Fossil wanted to create exclusive watch dials that allowed users to easily access manual readings directly from their watch face. Whether going for a run outside or hitting the gym, you can automatically track your heart rate during logged exercises with Google Fit.

  • Take a manual heart rate reading and automatically track heart rate across multiple types of workouts using Google Fit
  • Heart rate graphs show progress throughout a large variety of workouts and improves workout tracking experience
  • Exclusive-to-Fossil dials have heart rate integrated into the designs, showing users their beats per minute on their watch face at a quick glance

NFC

NFC allows users to have payment and transit capabilities directly on their device. Exclusively compatible with Google Pay (transit and pay currently available in select countries), NFC prevents users from having to pull out their card every time they need to complete a transaction. With a few taps, your card is ready on watch to streamline any checkout experience. Security is an obvious consideration, and users set up a unique lock code on their watch to help protect from any identity or data theft.

Untethered GPS

New untethered GPS capabilities allow the users track walks, and runs, hikes, bike rides, and more via Google Fit and third-party fitness apps without having to bring your phone along. Your watch will automatically map and track your location and distance during logged workouts!

Thanks to added swimproof functionality, users can track swim workouts, hang poolside or hop in the shower without risk of damaging their smartwatch. For consumers ready to hit the trails for a run or ride without taking their phone, music can be downloaded from third party apps directly to device.

With this new generation of watch, Fossil is bringing a unique, fun take on technology. With function-based dials, social sharing abilities and an immense amount of personalization opportunities, these watches truly allows users to “Make it Your Own.” The added functions like Heart Rate, NFC, and GPS will give users a 360-holistic way to track all parts of their lives, while keeping true to the authentic creative spirit of innovative watch design that Fossil was founded on more than 30 years ago.

This watch retails for $255USD-$275USD.

Features include:

  • Stainless steel case (Q Venture HR: 40mm / Q Explorist HR: 45mm)
  • Stunning touchscreen digital display
  • 24+ hours battery life (based on usage)
  • Interchangeable straps and bracelets (Q Venture HR: 18mm / Q Explorist HR: 22mm)
  • Connect via Bluetooth® technology
  • Wireless syncing + magnetic charging
  • Compatible with iOS 9.3+ and Android 4.4+ (excluding Go edition)
  • Sensors: Heart Rate, NFC, GPS, Altimeter, Accelerometer, Gyroscope, Ambient Light, Microphone
  • Powered with Wear OS by Google
  • Qualcomm® Snapdragon Wear™ 2100 Platform

What do you think of wearable tech and the updates Fossil is making to their 4th generation smartwatches? Let us know in the comments below or on GooglePlus, Twitter, or Facebook.

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