Sonos and the Beastie Boys have teamed up on a new speaker project, the Sonos Beastie Boys Play:5. Sonos says this new collaboration is meant to honor the creative spirit of the New York trio. The speaker was designed by artist Barry McGee. This new Play:5 is going to be available in limited quantities and cost $499USD. The good news though, is, all proceeds from the sale of this speaker will go to charity.
Sonos says its mission is to “empower the world to listen better,” and the company is also focused on enabling access to music, and music education. This is why proceeds from this special speaker will be given to Peace Sisters and Little Kids Rock in the name of the Adam Yauch Foundation. Not only will proceeds be given but Sonos will be donating product as well.
“It’s no coincidence that the first song ever played out loud on a Sonos was “No Sleep till Brooklyn”. Beastie Boys are a revered and inspirational force in music, with a legacy we are incredibly grateful to support through this exclusive collaboration, celebrating the work and philosophies we respect enormously,” said Brian Beck, Sonos Global Head of Music.
For the design, Barry McGee decided to reference the intricate wordplay and evolutionary identity associated with an ever-changing artist, that spliced genres and shattered boundaries since starting out as a hardcore punk band in 1979. Creating a new, linear typeface for the band, the bold graphic is applied in red to the grille of a monochromatic white Sonos Play:5, creating an abstract, yet
“Beastie Boys always adapted their style to each moment, and the albums get better with time. I wanted to use graphics in the same spirit – something abrasive that rewards a closer look. The speaker has a pretty contemporary and clean design, so I used a pattern that disrupts the front of the speaker, but still complements it,” McGee said.
The Sonos Play:5 Beastie Boys Edition will debut during Beastie Boys Book: Live & Direct tour that kicks off in New York City on Monday, Oct. 29, with shows in Brooklyn, Los Angeles, San Francisco, and London, UK. Each night of Beastie Boys Book: Live & Direct tour will feature readings, conversations between Mike D, Ad-Rock, a special “slide show” and more surprises – all with a live score provided by Mix Master Mike – and a brand new Beastie Boys exhibit. Sonos will provide the sound experience at each event, playing a mixtape curated by Ad-Rock and Mike D, but will also give fans at each location the chance to win a special signed version of the speaker.
“When I grew up in New York, we’d discover new music anywhere from a DJ in a club, to a boombox in the street or subway, or a taxi driver’s radio—all of which involved leaving the house. These days, with help from Sonos, you can access all the music you want at any time and in the highest fidelity, in your bathrobe and slippers, or your finest silk smoking jacket.” Mike D said. “Whatever you’re wearing, we look forward to hopefully turning you on to our custom-curated playlists—and thanks to Barry McGee, the source of the sounds will look just as sweet.”
You can check out more on this new Play:5 limited edition speaker at the link below.