Video: Inside the world of shady Amazon sellers and the tactics they employ to get your business


Amazon is a very popular shopping destination for most online shoppers. There are millions of products, and behind each of those products are Amazon sellers. These Amazon sellers are listing their goods on Amazon in hopes to make as many sales as possible.

In the competitive world of Amazon selling, it’s a dog-eat-dog environment. While there is a fair share of legit and rule following Amazon sellers, there are also those who will do anything to claim that top spot and bump the competition by any means necessary.

The Wall Street Journal went on an investigative journey into the world of Amazon sellers from China to see how their products dominate Amazon’s front page and best seller’s list. Check out the full video below.

As you can see, the manipulation of Amazon listings is fairly simple and, with some patience, can provide a lucrative outcome for the seller that uses those tactics. It’s important to note that all of these tactics are against Amazon’s rules, but it seems some sellers are easily getting around them.

The problem with these tactics is that you may not actually be getting the better product. Fake reviews can hurt a good product while boosting the bad product. The best way to attempt to figure out which is the good and bad product is by reading the reviews thoroughly.

Fake reviews can generally be spotted by their broken English, lack of sentence structure, and the length of the review. Good reviews are generally longer and contain photos of the product and videos. Make it a habit to read not only the 4 and 5 star reviews but the 1-3 star reviews as well.

It seems Amazon is the wild wild west of online selling right now. Until Amazon can get a handle on the tactics used by these aggressive Amazon sellers, you need to just shop with a heightened awareness.

What do you think of some of the tactics used by some Amazon sellers? Let us know in the comments below or on Google+, Twitter, or Facebook.

Last Updated on February 3, 2021.


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