Roku has become one of the most popular streaming platforms available today. The company not only sells its streaming hardware in the form of sticks and boxes but they’re also on many smart TVs like VIZIO. Today, the company has announced they will be expanding the Roku Channel with the addition of premium subscriptions.
The Roku Channel has 10,000+ ad-supported movies and TV episodes and now users will be able to watch those and paid premium entertainment inside the Roku Channel. The company says they are adding 25+ premium providers like SHOWTIME, Starz, and EPIX. Users will be able to sign up for these services using their existing Roku account. Most of them will come with a seven-day free trial.
Premium Subscriptions are only viewable within The Roku Channel. Additionally, search within The Roku Channel will be expanded, allowing users to easily search for keywords within the channel. The Roku Channel will make subscription streaming easy for users by providing one destination to watch premium entertainment from more than 25 providers with a single monthly bill and simple account management.
“We’re focused on making it easy to find great entertainment of all types on the platform and adding Premium Subscriptions is a natural evolution for The Roku Channel,” said Rob Holmes, Vice President, Programming and Engagement, Roku. “As a top five channel by active account reach, The Roku Channel is already a great source for free, ad-supported entertainment and provides significant user engagement. By making it easy for users to discover, subscribe to and watch Premium Subscriptions, we believe this offering will result in increased subscriptions and user engagement for our subscription partners and an even better user experience.”
“Bringing our premium programming to a highly engaged user base via The Roku Channel is a great opportunity to expand our reach, drive more viewership and make our range of STARZ Original TV series and movies more widely accessible to new and growing audiences,” said Joe Glennon, Executive Vice President of Affiliate Sales, Starz.
Premium Subscriptions and search capabilities on The Roku Channel will begin rolling out to select Roku devices in late January, with a phased rollout planned for early 2019. The Roku mobile app update will also begin rolling out to iOS and Android devices in late January.
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