Are you wondering why your website’s organic traffic is declining consistently?
Maybe it’s time you take a serious look at your SEO strategy. If you’re focusing only on Google-based text searches, you’re more likely to continue losing visitors than gaining them.
Why? Glad you asked.
As the following infographic by SEO Tribunal shows, today, 325 million users employ voice search to look for information on the internet. By not incorporating voice search friendly SEO practices, you’re keeping your site out of reach for these people.
You’re not likely to get any respite in the future either because by 2020, voice searches will account for 50% of total searches.
So if you don’t want your site to become an internet pariah, make it more accessible by following these three top voice search friendly SEO tactics.
1. Target Popular Key Phrases Used for Voice Search
Voice-based search expressions are typically different than text-search key phrases. Identify which phrases are used more frequently by users to do voice-search in your niche and then add them to your site’s content.
2. Improve Website’s Load Time
You need a superfast site. Without it, you’ll always struggle to improve its ranking in search engines, even if you follow the other two tips listed here. This is because just a one-second delay in webpage load time leads to 11% of fewer web page views and 7% of lower conversion rate.
So how fast is good enough?
You should aim to have your site load in less than 3 seconds because reports show that 40% of viewers are likely to leave a webpage if it doesn’t load within this timeframe.
3. Write Longer Content
People who do voice search like long content, with a typical voice search result page having 2,132 words.
However, don’t add unnecessary fluff just to increase the word count. Such a strategy will do you more harm than good because users value quality content above all.
Want to know more strategies to make your website even more voice-search friendly? Then check out the cool infographic below which offers lots of information about voice search, the role it will play in the future, and how to optimize your site for it.
What do you think of this infographic and tips? How do you optimize your website? Let us know in the comments below or on Twitter, or Facebook. You can also comment on our MeWe page by joining the MeWe social network.