What is Voice Search? Up until recently, when users wanted to search for something online, they would need to type their queries into a search engine such as Google or Yahoo. However, the development of voice search technology means that users can now simply speak their query aloud into a device such as a smart speaker (e.g. the Google Home) or an AI-powered virtual assistant (e.g. the Amazon Alexa) and receive a verbal answer to that query.
The Rise of Voice Search. ComScore predicts that voice search will account for half of all online searches by the year 2020. So, what exactly is the appeal of this technology for users? A survey from Perficient Digital identified the following as the main reasons why people favor voice over written search:
- It’s fast
- The answer is read back to me
- It’s accurate
- It’s customized to my personal preference
How Do Voice Queries Differ from Written Search Queries in 2019
So, how will the rise of voice search affect your business’s online marketing activity? Vocal search is changing how people search for things online so you will have to adapt your approach to keyword research accordingly. Vocal search queries tend to be shorter and more conversational so it’s best to aim for a natural tone in your content. What’s more, users often ask queries as questions so it may be a good idea to present your content in a question and answer format.
Want to Learn More?
If you are keen to learn how optimizing for voice search can boost your business, then you should take a look at the infographic below from ERS IT Solutions. This useful guide covers a wide range of topics including:
- Statistics relating to the rise of voice search
- A summary of the most popular search platforms with voice
- A list of the benefits of voice SEO
- An outline of some of the most popular voice queries
- General tips and tricks
- Quotes and advice from industry leaders
Browse through the infographic below to learn more about this technology in 2019.
What do you think of this infographic? Do you use services like the Google Assistant, Alexa, and Siri? Or do you prefer just typing out your searches in the search engine? Let us know in the comments below or on Twitter, or Facebook. You can also comment on our MeWe page by joining the MeWe social network.