In a blog post yesterday, Lyft announced a new partnership with Verizon Wireless. As part of the deal Verizon will offer discounted service rates and accessory prices through Lyft’s driver rewards program Accelerate. In order to sweeten the pot for Lyft, Verizon will pre-install the Lyft app on select Android phones.
Lyft drivers stand to be excited about receiving discounts on Verizon service and accessories. For their part, Verizon touted the partnership by reinforcing the two company’s shared passion for innovation. Verizon’s region president Russ Preite talked up the merger:
Lyft is a pioneer in the ridesharing industry and broader sharing economy, using innovative mobile technology to make transportation more efficient and affordable. Lyft and Verizon Wireless have a shared commitment to delivering convenient and reliable experiences to customers, no matter where they are. This partnership is a natural fit that will not only save customers time and money, but also enhance the Lyft ride experience for both passengers and drivers.
What remains to be seen is just how many Android phones will come pre-installed with the Lyft app, and whether or not the app will be removeable. If there’s one thing that the majority of Android phone owners love, it’s app bloat. I’m obviously kidding, app bloat seems to be the bane of certain users’ existence. The point for the added bloat is obviously to promote Lyft to Verizon Wireless customers who may need a… well, lift somewhere.
Verizon Wireless Android users – are you looking forward to potentially having Lyft pre-installed on your next phone? Lyft drivers – are you more likely to sign up with Verizon with these new discounts in place? Anybody else want to say anything? Let us know in the comments or on Facebook, Google+, or Twitter.