Angela Ahrendts CEO of Burberry, a luxury British fashion distributor, is the new Vice President of Retail and Online Stores for Apple. Ahrendts is from New Palestine, Indiana and has previously worked for Liz Claiborne Inc. as Executive Vice President and before that was President of Donna Karan International. Ahrendts will have oversight of the strategic direction, expansion and operation of both Apple retail and online stores, which have redefined the shopping experience for hundreds of millions of customers around the world. Apple retail stores set the standard for customer service with innovative features like the Genius Bar®, Personal Setup and One to One personal training to help customers get the most out of their Apple products.
“I am thrilled that Angela will be joining our team,” said Cook. “She shares our values and our focus on innovation, and she places the same strong emphasis as we do on the customer experience. She has shown herself to be an extraordinary leader throughout her career and has a proven track record.”
“I am profoundly honored to join Apple in this newly created position next year, and very much look forward to working with the global teams to further enrich the consumer experience on and offline,” said Ahrendts. “I have always admired the innovation and impact Apple products and services have on people’s lives and hope in some small way I can help contribute to the company’s continued success and leadership in changing the world.”
Ahrendts will join Apple in the Spring. We will see what her seasoned fashion retail experience is going to bring to Apple.