Hammacher Schlemmer announced their Wireless iPhone to TV Converter yesterday, which looks to be going head to head with Chromecast. The device streams video or audio from a smartphone to an HDTV. The wireless receiver simply plugs into a television’s HDMI port, connects to a smartphone or tablet computer via Wi-Fi, and displays 1080p HD video or plays audio from the mobile device on the television screen. The device supports Miracast for Android devices and DLNA for iOS devices. Which kind of confuses us as the name chosen for the device insinuates that it is for iPhones. The Wireless iPhone to TV Converter uses the latest 802.11 b/g/n Wi-Fi standard for optimal wireless connection, it displays content in portrait or landscape modes, and for televisions that lack HDMI ports, the included MicroUSB cable enables wired connection to a larger screen.
“The Wireless iPhone to TV Converter allows large gatherings to watch iPhone videos of vacations or birthday parties on a high-definition television instead of the smartphone’s 4″ screen,” explained Fred Berns, Hammacher Schlemmer’s General Manager.
The device looks to be a nice little add on to your entertainment collection but we are still not clear if the device supports streaming Netflix, Hulu or YouTube like the Chromecast. And adding to that, priced at $99 we are not convinced that this can compete with Chromecast. We have reached out to the company for some answers and will update this post accordingly.