Michael Dell has taken his namesake Private and is pushing forward to re-make Dell computers. They started this process with a new Ad spot on YouTube showcasing the origins of big name tech start-ups. The campaign is called “Beginnings” and it seems to be trying to mold the Dell image into one of an innovator and problem solver in tech. It’s really a well made spot. The images, cinematography and narration kind of pull you in, take a look below and hit the link after the video for source.
- Welcome to 2014: Go Back to 1984 With This New Ad About the Start of Dell Computers (complex.com)
- New Ad Campaign Compares Dell To The Hot, New Startup It Used To Be (businessinsider.com)
- Dell touts its humble startup soul in new ‘Beginnings’ ad spot (theverge.com)