Facebook announced this morning a new standalone app called Paper. The goal of Paper is to offer a more enjoyable Facebook browsing experience by combining a user’s Newsfeed as well as social exploration into one place. The exploration aspect of Paper will come from a broad selection of topics, creators, and “emerging voices” that are curated by a special team handpicked by Facebook.
Facebook’s recent mobile app offerings, namely Home and Poke, turned out to be nonstarters for the popular social networking company. CEO Mark Zuckerberg is aiming to dispel any negative feelings toward the Facebook’s mobile apps with the minimalistic Paper. The catastrophic failure of the aforementioned apps notwithstanding, Paper does feel as if it’s a combination of the best parts of the Facebook and Facebook Home apps.[vimeo 85421325 w=534 h=300]
Indeed, the design of Paper is very similar to Home, with big, beautiful images, friends’ stories, and important news only a swipe away. Paper offers up “Like,” “Comment,” and “Share” buttons on the app, which is all most users really need or use when browsing Facebook.
Facebook Paper will be available exclusively on iOS beginning February 3rd.