Venture Beat reports that Android has made the jump ahead of iOS for the first time in mobile ad traffic. In a report from Opera, it shows that Android has passed iOS and is making strides in ad traffic.
Just a few months into 2014, the mobile advertising industry is already showing signs of big shifts in mobile traffic and monetization patterns. Android has, for the first time, become the biggest platform globally for mobile ad traffic surpassing iOS, according to Opera Mediaworks’ Q1 2014 State of Mobile Advertising report.
Android phones crept up to take the majority market share from the iPhone at the end of 2013, but traditionally iOS as a platform has always captured the most traffic. Now, for the first time, the Android OS has the most traffic (42.8% vs. iOS’s 38.2%) — and it is slowly increasing its mobile ad monetization as well, now accounting for over 33% of revenue compared to 26.7% at this time last year.
Among device makers, Samsung came out the clear winner in the Android devices market with more than 60% of impressions, followed by LG, Motorola, HTC and ZTE.
In the the United Kingdom, however, showed that iOS is still the leader, capturing 55% of ad impressions and a whopping 66.9% of ad revenue. Overall, based on ad requests sent to the Opera Mediaworks platform, iOS devices are 62.3% of U.K. unique users, with Android at a mere 18.6% and BlackBerry still alive in the market at 14%.
Other highlights from the report’s deep look at the U.K. market: See the full Opera report HERE
“Android phones crept up to take the majority market share from the iPhone at the end of 2013, but traditionally iOS as a platform has always captured the most traffic,” reads a company statement on the report.
“Now, for the first time, the Android OS has the most traffic (42.8 percent vs. iOS’s 38.2 percent) — and it is slowly increasing its mobile ad monetization as well, now accounting for over 33 percent of revenue compared to 26.7 percent at this time last year.”
Photo Credit: Lego Bugdroid Project
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