Google has just announced via Google+ that it has purchased music streaming service Songza. The purchase amount remains unknown at this time. Google has stated that Songza will continue to work for existing users and that they will be looking to integrate Songza features into Google Play Music.
Exciting news today — we’re thrilled to welcome Songza to Google. They’ve built a great service which uses contextual expert-curated playlists to give you the right music at the right time. We aren’t planning any immediate changes to Songza, so it will continue to work like usual for existing users. Over the coming months, we’ll explore ways to bring what you love about Songza to Google Play Music. We’ll also look for opportunities to bring their great work to the music experience on YouTube and other Google products.
Songza has stated the same thing:
We can’t think of a better company to join in our quest to provide the perfect soundtrack for everything you do. No immediate changes to Songza are planned, other than making it faster, smarter, and even more fun to use.
The great feature that Songza provides in their streaming service is their curated playlists which provide the right mix of music for your current activity or time of day. While Play Music currently has a radio feature which auto-generates random track lists based on your music library, having a radio feature based on time of day, activity, or location would be a great addition. One can only assume that this would be the main reason for the purchase and the feature that Google would like to integrate into Google Play Music. What this means for Songza in the long run remains to be seen, but Songza could benefit greatly as well by having a larger music library to access for its free streaming service.
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