It’s no secret that HTC has been struggling to the point that some bloggers were sticking the fork into them months ago. Now Bloomberg reports that HTC has made a turn around this quarter actually pulling in a profit, something not seen in quite awhile (second quarter income was $76 million).
“We believe that 2Q14 might be the sales peak in 2014,” Robert Cheng, an analyst at Bank of America Merrill Lynch in Taipei wrote in a report after the earnings. “HTC One M8 might have generated good performance since its launch, but given the short product cycle, HTC needs to have more models.”
HTC is cutting operating expenses by reducing marketing costs, Chang said in May. The company had forecast operating expenses of NT$11.7 billion to NT$12.2 billion for the quarter, compared with NT$15.3 billion a year earlier, and didn’t provide a figure in its announcement yesterday.
The company looks to be on track to once again be a player in the smartphone wars to come. Personally I’ve had nothing but praise for the HTC One M7 and the HTC One M8 follow up. I think both phones are brilliant and it’s good to see HTC pulling itself out of this rut. HTC’s offerings are probably the only Android phones on the market that would sway me away from the iPhone at this point (that is of course, just my opinion).
What do you think of HTC’s latest performance? Do you think this will last? Can they continue to deliver great handsets like the M7 and M8? Let us know in the comments below or on Google+, Facebook and Twitter. Our social networking links are on the left of your screen. Be sure to hit the source link for more data and info on HTC’s current financial state from Bloomberg.Source: Bloomberg
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