The launch of the Xbox One gaming console, the first foreign video gaming devices to be sold in China, has been delayed. The Chinese market is a huge electronics market and Microsoft is hoping that the Xbox One will be able to grab a foothold for the company there. The initial release date for the console was to be September 23rd but it has been pushed back
with no definitive date given and is set to launch in China on September 29th.
“Despite strong and steady progress, we are going to need more a bit more time to deliver the best experiences possible for our fans in China,” reads a Microsoft press release. “We look forward to launching in China by the end of this year.”
“We are thrilled with the response we’ve seen in China,” corporate vice president Yusuf Mehdi added, noting that pre-orders were beyond expectations and Microsoft wishes to provide the best experience possible for its fans.
Microsoft is hoping to compete with other game console manufacturers who have already been in China for awhile and this delay isn’t going to stop them. The Xbox crew is still going forward with its launch party though, being held at the Oriental Pearl Tower, with partners and of course fans being invited they will be celebrating with the Chinese Xbox crew.