Browsing a website other than Facebook today? Well you just might see Facebook ads looking you in the face, not ads for Facebook but the actual targeted ads Facebook puts on your page. The program is called Atlas and Facebook is taking what it knows about you (through your Facebook account) and delivering ads to you through other websites. Seems Facebook is getting heavier into Google territory with an expansion of using user data for targeted advertising, Google has certainly made a good amount of money targeting advertisements.
In a blog post announcing the new network, Erik Johnson, head of Atlas, wrote that the network addresses a major limitation of cookies, the industry’s vehicle for tracking users and serving ads on desktop.
“Cookies don’t work on mobile, are becoming less accurate in demographic targeting and can’t easily or accurately measure the customer purchase funnel across browsers and devices or into the offline world,” he wrote. The blog presents Atlas as the solution since it uses “people-based marketing.”
Facebook is positioning itself into deeper competition with Google and offering an alternative to advertisers. Whether this is good or bad is going to be a personal call made by many. Those who feel strongly about privacy might not embrace this with open arms but then again, they’re probably not using Facebook any longer anyway. What do you think of Facebook ads following you everywhere? Let us know in the comments below!
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