I’ve been rocking an OGIO backpack for years, and it’s been everything I could have wanted from a bag – plenty of pockets, versatile design, comfortable to wear, you name it. At CES 2015, OGIO has unveiled the next two bags vying for space on your back, the Apollo and the Ascent. Both bags are designed with a look that would fit in around the office, and a quality that will survive whatever you may throw at it outside of the office. Alex was able to speak with OGIO’s VP of Lifestyle, Dan Jelinek (great name, but no relation) at CES and came away impressed. You can read more about these new styles in the full press release below.
Full Press Release
Endure Your Weekday, Survive Your Weekend, OGIO Introduces New Apollo and Ascent Backpacks
New versatile active backpacks are designed for the office, built for the outdoors, and will keep up with you every day of the week
Salt Lake City, UT – (January 6, 2015) – A dilemma young, active professionals may face is choosing between a stylish outdoor pack or a practical business case to store and protect their electronics. OGIO’s solution is the Apollo and Ascent active backpacks. The Apollo ($79.99) and the Ascent ($99.99) are now available at Ogio.com and retailers nationwide.
Growing tired of out-of-date black briefcases and the increasing need for style to better reflect their way of life; young and active professionals carry outdoor day packs to work on a regular basis. With an absence of padding in the flexible, stylish day packs, professionals incorporate makeshift protection for their laptop, but leave smaller electronics, like tablets and smartphones, vulnerable to damage. OGIO fused active style with everyday functionality, eliminating the need to decide between what you want to carry and what you need to carry.
Debuting at CES 2015 – North Hall Booth #4735
To solve the lack of protection that plagues most day packs, OGIO’s design team integrated padded spaces tailored to the active professional’s everyday gear including smartphones, tablets and laptops. Additionally, the packs are crafted with convenience in mind, featuring an easy to access pocket located at the top of the bag and an organizational layout that allows users to carry a variety of daily tools.
OGIO designers injected the look and feel of an outdoor-friendly pack into the exterior design by tapering the shape of a traditional backpack and incorporating a slightly narrowed back panel to provide the wearer more freedom of movement. The team also used mountaineering-spec materials like high tensile-strength rip-stop nylon, to construct an authentic rugged look built to withstand the most extreme outdoor elements, as well as the wear and tear of the work week.
“Our design team at OGIO is continually looking to make bags that reliably transport the valuable electronics for your life whether for work or a weekend outing, while still delivering a rugged and fashionable appeal,” says Dan Jelinek, Vice President of Lifestyle at OGIO. “Our Ascent and Apollo bags certainly fall in line with this mission, and we’re proud to release these exciting products at this year’s Consumer Electronics Show in Las Vegas.”
Whether using the packs for technical hiking, snow sports or heading to the office, the sleek new Apollo and Ascent packs will stand up to years of hard use, protect your gear, and fit your style while doing it.
OGIO International, Inc. is a lifestyle brand that carved a reputation as a designer of adrenaline-driven styled bags born from our sports heritage. We built this reputation by crafting our collections from high-performance materials surrounding intelligent design features that provide the ultimate combination of protection, comfort and organization. OGIO’s lifestyle collections include bags for work, travel and casual use and are uniquely styled to raise adrenaline levels at first glance.
Last Updated on November 27, 2018.