Amazon announced today that Amazon Prime Instant Video members will be able to watch titles in High Dynamic Range (HDR) video starting this year. Amazon will begin showing HDR content with some Amazon original titles and they are also working with Hollywood studios, technology innovators and consumer electronics companies to bring other HDR content to Amazon Prime members.
“4K Ultra HD picture resolution was just the beginning—we’re excited that Prime members will soon be able to view movies and TV shows including Amazon Originals in HDR quality,” said Michael Paull, Vice President of Digital Video at Amazon. “HDR is the natural next step in our commitment to premium entertainment, and we can’t wait for customers to have even more choice in how they watch their favorite titles on Amazon Prime Instant Video.”
Amazon continues to raise the bar in premium entertainment. Less than six months ago, Amazon brought movies and TV shows to Prime members and customers in Ultra HD, and continues to grow the catalog of titles available in the high quality 4K picture resolution. The next step is HDR—the technology that brings greater contrast to the screen, with detailed shadows and distinct highlights to make colors appear richer, brighter and more lifelike, unlike ever before.
Amazon continues its goal to become your one stop shop for all your consumer goods and services needs. Pushing in on Netflix, Hulu and others and leveraging the success of Amazon Prime. What do you think of Amazon Prime Instant Video in HDR? Let us know in the comments below or on Google+, Facebook and Twitter.