Polaroid Cube+ Available For Pre-order, Ships In August

Photography / Press Releases
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After launching the Polaroid Cube camera last year, the company has announced that the Polaroid Cube+ lifestyle action camera is now available for pre-order.

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The Polaroid Cube+ features a 35mm square compact design!

The Polaroid Cube+ is an extremely small compact camera which uses WiFi to connect to an iOS or Android app to record 1080p full HD videos at 60fps. The Cube+ also takes 8MP still images and can be used with a microSD card.

“It’s fantastic for us to work with Polaroid creating products that evoke the brand’s incredible heritage. With the original Polaroid Cube, we incorporated all the classic aspects of Polaroid; fun, spontaneity, accessibility and ease of use,” said Robert Brunner, founder/partner of Ammunition. “The Polaroid Cube+ maintains the tiny cubic form factor and simple one-button operation that people love so much, while adding additional functionality that takes the product to the next level.”

With the iOS and Android app, users can use their smartphones or tablets as a remote viewfinder, control settings, begin and end recording, capture stills and edit, save, print or share their images and videos without needed to download them to their computer.

The Polaroid Cube+ features the following specifications:

  • WiFi-enabled and compatible with iOS and Android devices via the Polaroid Cube+ app
  • Records HD 1080p video or 8MP still photos
  • Built-in high capacity battery, records up to 90 minutes
  • 124° viewing angle
  • Shockproof / splashproof / weatherproof
  • Microphone
  • 35mm square compact design
  • Built in magnet on the bottom
  • Supports up to 64GB of memory with microSD card
  • Polaroid Cube+ App: Sync the camera with your smartphone or tablet to have additional capture controls or simply use it as a viewfinder. Capture, edit, save, print, and share videos and images

A number of accessories are available as well including stands, bumper cases, helmet mount, tripod mount, bicycle mount, waterproof case, suction mount, and more. The Polaroid Cube+ is available for pre-order for $149.99 in blue, black, or red with shipping expected at the end of August. Polaroid is throwing in a free waterproof case (a $24.99 value) for pre-orders while supplies last.

Have you used the Polaroid Cube? Are you going to be picking up the Polaroid Cube+? Let us know in the comments below, or on Google+, Twitter, or Facebook!

Full Press Release

Polaroid Flips the Switch on Pre-Orders for the Next Generation Polaroid Cube

The New Polaroid Cube+™ Lifestyle Action Camera Will Begin Shipping End of August

Ridgefield Park, NJ – July 6, 2015 – Hot on the heels of its debut at CE Week 2015, Polaroid’s next generation lifestyle action camera, the new Wi-Fi-enabled Polaroid Cube+, is available for pre-orders at www.polaroidcube.com/cubeplus.

In 2014, the Polaroid Cube lifestyle action camera broke the mold and challenged the notion that action cameras are solely the tools of extreme sports enthusiasts. With its 35mm cube-shaped form factor, fun colors and accessories, competitive feature set and a sub $100 price-point, the Polaroid Cube opened the market to everyday consumers and families who wanted to capture their less than extreme memories.

“We knew we had to take an entirely different approach when we introduced the Polaroid Cube,” said Scott W. Hardy, President and CEO of Polaroid. “The action camera category was – and still is – a crowded space, so the ability to differentiate while adhering to the core values of our brand was paramount. The Polaroid Cube is a fun, easy-to-use, affordable lifestyle-centric action camera that immediately struck a chord with consumers around the world. We’re excited to grow the Polaroid Cube family with the introduction of the Wi-Fi enabled model and to open up pre-orders today for those consumers who are eager to be first in line when it ships this summer.”

An Experience That’s True to the Polaroid Brand

The Polaroid Cube upholds Polaroid’s core values of ease-of-use, instant, sharing and fun, with its 35mm size and integrated magnet. Polaroid continued the partnership with renowned design firm Ammunition to create the camera. Led by industrial designer Robert Brunner, Ammunition is the design studio behind award-winning consumer products for brands including Adobe, Beats by Dre, Square, Lyft and Williams-Sonoma.

“It’s fantastic for us to work with Polaroid creating products that evoke the brand’s incredible heritage. With the original Polaroid Cube, we incorporated all the classic aspects of Polaroid; fun, spontaneity, accessibility and ease of use,” said Robert Brunner, founder/partner of Ammunition. “The Polaroid Cube+ maintains the tiny cubic form factor and simple one-button operation that people love so much, while adding additional functionality that takes the product to the next level.”

Next Generation Features

The Polaroid Cube+ combines the ease of use that Polaroid is known for with groundbreaking, next-generation features including Wi-Fi, image stabilization, enhanced low light performance, and increased memory capacity with the ability to record with up to a 64GB micro SD card. The Polaroid Cube+ also allows consumers to record 1080p full-HD video at 60 frames per second and take eight megapixel still images.

Paying close attention to consumer feedback, the Polaroid brand brought Wi-Fi to the new Polaroid Cube+ which makes capturing and sharing content as fun, seamless, and instantaneous as possible. Compatible with iOS and Android devices via the Polaroid Cube+ app, users can sync the camera with their smartphone or tablet to capture and share their videos and photos from virtually anywhere—and without the need to download their content to a computer.  Not only can consumers use the app as a remote viewfinder to frame their shots, it also gives them the ability to control settings, begin/end recording, capture stills and edit, save, print or share, all while on-the-go.

The Polaroid Cube and Polaroid Cube+ are offered by C&A Marketing, Inc., an authorized Polaroid licensee. The Polaroid Cube+ lifestyle action camera is available for pre-order now at www.polaroidcube.com/cubeplus and will ship at the end of August for $149.99.

For more information visit http://www.polaroidcube.com

The Polaroid Brand
Polaroid is one of the most trusted, well-respected and recognizable brands with a rich 75-year history beginning with Polaroid instant film.  Our range of products include instant and digital still cameras, high-definition and mountable sports video cameras, tablets and flat-screen TVs that deliver the fun, instant gratification and value for which the brand has long stood. Today, the Polaroid Classic Border Logo rooted in our beginnings of instant photo sharing serves to designate genuine Polaroid branded products.  For more information, visit http://www.Polaroid.com.

Polaroid, Polaroid & Pixel, Polaroid Color Spectrum, Polaroid Classic Border Logo, Polaroid Cube, and Polaroid Cube+ are trademarks of PLR IP Holdings, LLC, used under license.

About C&A Marketing, Inc.

C&A Marketing, Inc. is a leading manufacturer, distributor and online reseller of cameras and photographic equipment.  Headquartered in Ridgefield Park, N.J., C&A is the Polaroidlicensee for instant digital camera, sports video camera, IP home security cameras and photo accessories. Along with eyeball, their strategic marketing partners and digital AOR, they’re bringing a new generation of lifestyle action cameras to a wider audience.

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