Since May this year, the number of videos viewed on Snapchat have almost tripled to over 6 billion daily views. Snapchat confirmed this following a report from the Financial times. In May this year, Chief Executive of Snapchat, Evan Spiegel, told Bloomberg that video views were up to 2 billion hits per day.
Snapchat is almost catching up to social media giant Facebook. As of last week Facebook announced that they were getting around 8 billion video views per day.
There are slight differences in how Facebook, Snapchat and other video outlets record what actually accounts for 1 view. For example, Facebook only records a view if it has lasted for 3 seconds or more, as seen in the “introducing video metrics” on Facebook for business. Similar to Facebook, YouTube only charges advertisers if a video has been viewed for more than 30 seconds, substantially longer than Facebook.
Unlike Facebook and YouTube, Snapchat does not say how long a video must play for it to count, but a recent report says that Snapchat have been counting views that are less than a second long.
According to Snapchat, 60% of smartphone owners in the US aged between 13-34 have the application on their device, which is available on most platforms such as Android and iOS.
Are you an avid user of Snapchat? Do you take videos or are you simply a photo person? Let us know in the comments or on Facebook, Google+, or Twitter (no Snapchat, sorry!).