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FCA Rolls Out Series Of Star Wars Advertising Tie-Ins


FCA (Fiat Chrysler Automobiles) has been on a roll this year with movie tie-ins including Furious 7 and The Hunger Games: Mockingjay — Part 2. Now it’s Star Wars‘ turn as the company has released a series of commercials featuring their vehicle lineup in all their Star Wars glory.

The spots follow up FCA’s previous Star Wars tie-ins earlier this year including a partnership with Hot Wheels and Uber which saw eight Dodge Chargers wrapped to look like Stormtroopers in New York City for Force Friday, and a Fiat 500e was unveiled at the Los Angeles Auto Show last month with a paint job inspired by the First Order Legion.

“Having our brands be part of the global conversation surrounding one of the most anticipated movies in recent years provides remarkable worldwide exposure for our Chrysler, Jeep, Dodge, Ram and Fiat brands,” said Olivier Francois, FCA’s chief marketing officer, in a statement.

The 30-second spots are set to start airing during Thursday Night Football, and spots will feature Dodge, Fiat, Chrysler, Jeep, and Ram vehicles with Star Wars imagery, voice overs, and music. The partnership with Disney and Lucasfilm will also be backed by radio and social media campaigns.

If you can’t wait to see the spots on TV, you can see four of them below. Will you choose the Dodge side? Be sure to let us know what you think in the comments below, or on Google+, Twitter, or Facebook.

  Source: AutoNews
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