Google gets another week to respond to EU AdSense complaint

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Google’s problems with the European Union aren’t going away but they are being postponed for at least a week. The EU’s complaint that Google’s AdSense is blocking the competition in search results has been ongoing and Google has maintained their innocence. The former deadline was October 26th and it has now been moved back to November 3rd making this the second extension granted in the AdSense complaint.

“Google asked for additional time to review the documents in the case file. In line with normal practice, the commission analyzed the reasons for the request and granted an extension allowing Google to fully exercise its rights of defense,” European Commission spokesman Ricardo Cardoso said in an email.

The case concerns Google’s AdSense for Search product whereby websites such as online retailers, telecoms operators and newspapers can install a customized search engine on their site which generates revenue from having relevant ads appear on the search results page.

The charges against Google were filed back in July and some experts theorize that Google’s lawyers may be stalling to get the case pushed into next year. The EU is a bit more strict when it comes to anti-competitive laws than we are here in the United States. This makes three cases filed against Google in the European Union so Google’s parent company, Alphabet, has their hands full defending the company. There have been similar cases filed against Google in Russia and other countries as well some of which Google has had to pay damages.

It will be interesting to see the EU cases continue to develop and to see what sort of penalties Alphabet/Google will have to pay should they be found guilty. What do you think? Let us know your thoughts and comments below or hit us up on Twitter, Facebook, and Google+.

[button link=”” icon=”fa-external-link” side=”left” target=”blank” color=”285b5e” textcolor=”ffffff”]Reuters[/button]

Last Updated on January 23, 2017.


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