Let’s just be truthful here, there’s a section of the world that’s addicted to Facebook and Facebook knows it. Like any good dealer, Mark Zuckerberg wants to capitalize on your addiction and for those with that addiction, we give you Facebook for Apple and Fire TV. That’s right, you will soon be able to consume even more of your addiction through the big screen. The company says their new app — for Apple TV, Fire TV, and Samsung Smart TVs (note Android TV is notably missing from the list) — is aimed at providing Facebook videos for viewing on the big screen.
“A lot of people when they’re watching video on News Feed during the day will save it for later because they don’t have time to watch that three-minute video,” Rose said. “Now it’s easy to go on your TV if you want to do that at night.”
It doesn’t seem the new app is for casually scrolling through your feed but rather a place for long-form video to be consumed. According to recode, users of the social media site have logged 100 million hours of video every day in early 2016. So it’s no wonder why Mark Zuckerberg wants to find a way to monetize that audience. According to a spokesperson, the new app will not launch with ads but those will likely come as they experiment with the new format and see how it’s received.
But while the company has had no problems getting video content, it’s hasn’t yet figured out how to make serious money from those videos. Facebook has been competing for TV ad dollars for years, and Zuckerberg is against pre-roll ads, an industry norm. The company is just now planning to test mid-roll video ads, but that’s not available.
The new app will start arriving over the next few weeks and be free to all users.
What do you think of being able to watch Facebook videos on your TV? Let us know in the comments below or on Twitter, Facebook, and Google+.Source: recode
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