Mobile ordering isn’t a new thing but for McDonald’s it will be. The company is starting to test its mobile ordering system in a few West Coast cities in preparation for a national rollout. The OakBrook, IL-based company has 29 restaurants in Monterey and Salinas, California, that will be participating in the initial test. The city of Spokane in the state of Washington will also see 51 restaurants taking part in this initial test. Mobile payments will also be tested alongside mobile ordering further automating the process and making grabbing a quick lunch that much quicker.
McDonald’s order and pay service, through its existing app, will use geofencing technology that will alert a restaurant when a customer has arrived. The customer then gets a pop-up on his or her phone to indicate whether he or she will pick up the food through the drive-through or at curbside check-in spaces. This enables McDonald’s to ensure the food is freshly prepared but also lets customers visit any McDonald’s to pick up their order.
The company has already rolled this system out in other countries so this U.S. rollout should probably go over without much trouble. Other companies have a similar system in place that has met with some challenges that McDonald’s hopes will not affect their operations. Ordering online and ordering on your smartphone or tablet seems to be gaining steam. We’ve seen even small local restaurants offering online ordering so it’s no surprise to see app ordering with mobile payments starting to get even more popular.Source: LATimes