Samsung is preparing to announce their much anticipated Galaxy S8 today which is expected to be a very solid and innovative device. Of course, what would a Samsung launch day be without someone leaking information about their biggest competitor, the upcoming Apple iPhone Pro. Well, the iPhone Pro is what it’s rumored to be called but no one knows for sure. It could be the iPhone 8 or iPhone 8+, heck this is Apple we’re talking about, for all we know it could be the iPhone X. All silliness aside, these new rumors (some are calling it analysis) were leaked by J.P. Morgan and posted by Business Insider. Here’s what Rod Hall, analyst at J.P. Morgan, thinks will be coming on the iPhone Pro.
- Edge-to-edge OLED screen in a compact form factor
- Structured-light-augmented main camera allows refocusing
- Front-facing 3D camera
- TouchID going away, maybe replaced by facial recognition
- Wireless charging
- Glass front and back
- Price tag still $1000+ USD
New analysis from JPMorgan analyst Rod Hall distributed to clients on Monday suggests the redesigned iPhone could tap into a huge number of people hanging on to older phones, waiting to upgrade. Analysts have been calling this the “super cycle.”
“We believe that Street numbers still fail to capture the size of the likely replacement cycle assuming Apple delivers a compelling product this year,” Hall wrote.
Hall believes that Apple may be looking to control demand for the new redesigned iPhone, given that so many iPhone users are waiting to upgrade, which is one reason why Apple may opt for a high price tag for the device —possibly over $1,000.
Of course, we all know these rumors tend to drop at pivotal moments (such as the day of a Galaxy smartphone announcement) so it’s best to ingest this more as entertainment rather than facts. I’m becoming more and more convinced that rumors, from all sides, are calculated marketing opportunities designed to grab attention. I don’t think it’s a bad thing, people tend to have fun speculating about this and that, but at this point, rumors tend to be half-truths. For the most part, I think the majority of users are pretty solidified in their choice of operating system and would need more compelling reasons than these rumors to switch.
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