Apple’s in-house presentation on avoiding leaks… gets leaked

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I think it’s safe to say that technology companies like Apple, Google, Samsung, Microsoft, and others know there may be leaks of their products. Keeping the lid on products and stopping leaks is a very hard thing to do. We already knew that Apple was pretty serious about controlling their information and hardware but now we know just how serious. In a very extensive report from The Outline, we learn that Apple employs an army of people armed to battle against leaks and leakers.

First, let’s just laugh at the irony of Apple’s internal meeting on the subject of secrecy getting leaked to the public. This just goes to prove that Apple is fighting hard to prevent these types of things but will never really make them go away. That being said, according to The Outline, the company has been successful in reducing the number of leaks over the years so there is something to be said of that. The article also says that other tech companies are following Apple’s lead and taking similar measures to prevent their products from showing up before they actually should.

According to the hour-long presentation, Apple’s Global Security team employs an undisclosed number of investigators around the world to prevent information from reaching competitors, counterfeiters, and the press, as well as hunt down the source when leaks do occur. Some of these investigators have previously worked at U.S. intelligence agencies like the National Security Agency (NSA), law enforcement agencies like the FBI and the U.S. Secret Service, and in the U.S. military.

The presentation starts and ends with videos, spliced with shots of Tim Cook presenting a new product at one of Apple’s keynotes, that stress the primacy of secrecy at Apple. “When I see a leak in the press, for me, it’s gut-wrenching,” an Apple employee says in the first video. “It really makes me sick to my stomach.” Another employee adds, “When you leak this information, you’re letting all of us down. It’s our company, the reputation of the company, the hard work of the different teams that work on this stuff.”

The article from The Outline is linked below and is a very extensive piece that includes some audio. It’s well worth the time to sit and read and process. Leaks are no joke to Apple and the measures the company is taking to stop them shows how serious they are. As we mentioned at the start of this article, Apple will likely not prevent all leaks but if they can minimize the damage it’s probably a better alternative than to just allow it to happen.

What do you think of this story? Let us know in the comments below or on Google+, Twitter, or Facebook.

[button link=”” icon=”fa-external-link” side=”left” target=”blank” color=”285b5e” textcolor=”ffffff”]Source: The Outline[/button]

Last Updated on June 20, 2017.


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