Apple Michigan Avenue opens today in Chicago, Illinois bringing along Apple’s penchant for clean and minimalist retail design. Apple Michigan Avenue is located right on the Chicago River just across from the Chicago Tribune. The company worked with the city of Chicago to make the design work with that area of city architecture. Apple says this new store intended to be a “gathering place” for the local community. The store will be hosting year-around “Today at Apple” programs which work into Chicago’s wishes to make the Riverwalk more appealing.
“When Apple opened on North Michigan Avenue in 2003, it was our first flagship store, and now we are back in Chicago opening the first in a new generation of Apple’s most significant worldwide retail locations,” said Angela Ahrendts, Apple’s senior vice president of Retail. “Apple Michigan Avenue exemplifies our new vision where everyone is welcome to experience all of our incredible products, services, and inspiring educational programs in the heart of their city. We can’t wait to welcome the community for opening weekend, and to launch ‘The Chicago Series’ with our incredible local partners on Monday.”
Apple Michigan Avenue will also host “The Chicago Series” as part of its grand opening. The Chicago Series is a month-long event that provides attendees with tools to go after their dreams, from music and coding to photography or app design.
“Apple Michigan Avenue is about removing boundaries between inside and outside, reviving important urban connections within the city,” said Jony Ive, Apple’s chief design officer. “It unites a historic city plaza that had been cut off from the water, giving Chicago a dynamic new arena that flows effortlessly down to the river.”
Monday is when The Chicago Series kicks off and offers the following five programs:
- Accelerate Your Startup Idea with 1871 inspires participants to develop a startup business concept that will positively impact the City of Chicago and provides them solutions to turn their idea into a business. The selected finalist will receive ongoing support from 1871, a non-profit digital startup incubator, and Apple.
- Participants in Create Collaborative Art will contribute to the creation of a new piece of work with local artist Theaster Gates and the Black Monks of Mississippi, a Chicago-based performance art ensemble.
- Prototype a Civic App with BLUE 1647 encourages everyone to learn how to conceive and design an app concept that serves community needs, rewarding the top app developer with ongoing mentorship from BLUE 1647, a local tech innovation center, and Apple.
- Photograph Chicago with VSCO teaches aspiring and established photographers how to capture the subtleties of neighborhoods and the people who live there. The best work will be featured at a future Today at Apple program in Chicago and on VSCO’s social media channels.
- Cultivate Your Voice with Young Chicago Authors leads participants on a journey of telling stories and defining their voice through poetry, graffiti and rap. Following this program, “The Chicago Series” will wrap with a slam poetry open mic night with Kevin Coval, a leading voice in Chicago’s music community.
Love them or hate them, Apple has always made some beautiful buildings and this one looks pretty nice. We’re hoping to get into the city soon and have a look for ourselves.Source: Apple
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