We’re all familiar with Apple and Microsoft stores and Samsung has the Best Buy Samsung Experience space. Now Samsung seems to be upping their retail game. It’s being reported that the company is looking to open a new flagship retail space in London. King’s Cross is an area of London that has seen major redevelopment and Samsung wants in. According to Bloomberg, Samsung plans on opening a “massive” new store in that specific part of London.
The company already has a New York location dubbed “837” and the space at King’s Cross will likely mimic that. While we’re calling these retail locations, Samsung prefers to think of them as a place to showcase product and provide new experiences. The exact location at King’s Crossing Samsung is looking on the top floor of King’s Cross’ Coal Drops Yard mall.
The building was originally designed by famed British architect and designer Thomas Heatherwick. Heatherwick is also working with another technology giant, Google, to expand its European operations with a new, King’s Cross-based headquarters, although the so-called “landscraper” will only start construction next year.
As you can see both the New York City and London locations are far nicer than your local Best Buy. It’s nice to see Samsung jumping into this type of business. It could be a great opportunity for them to not only show their product but have a staff that can easily walk people through those products. Apple just built a new flagship store in Chicago and I wouldn’t be surprised if Samsung is looking at locations like Chicago to muscle in on Apple’s turf. It will be interesting to see how Samsung does as they expand the idea of larger dedicated retail spaces.
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