When Samsung announced The Frame TV back in June there was a collective wow among many. The Frame TV is supposed to blur the lines between art and technology by making your TV into a masterpiece. The Frame is fairly slim and made to look like, well…a frame. The Frame was available in two sizes: a 65-inch model, priced at $2,799USD, and a 55-inch model, priced at $1,999USD. Now Samsung has just announced a smaller 43″ size of The Frame TV priced at a slightly more reachable $1,299USD. The Frame has also made Oprah’s Favorite Things list, check that out here.
The Frame, a CES 2017 “Best of Innovations Award” recipient, is a powerful combination of technology and design that was created with the modern user in mind. When The Frame is powered on, it offers 4K UHD picture quality and can display over one billion shades of color. When not displaying TV or movies, The Frame becomes a customizable work of art that can elegantly exhibit artwork and photographs via ‘Art Mode.’
Aesthetically, The Frame truly blends into any environment with Samsung’s new Invisible Connection cable and No Gap Wall Mount whether mounted over a fireplace mantel or as a piece within a gallery wall it lays flush against the wall. The Invisible Connection eliminates any messy cables or wires with one single, transparent optical cable to connect The Frame to external devices.
With a brightness sensor and motion sensor it automatically switches The Frame to various modes, seamlessly adjusts to ambient lighting and also adjusts brightness and color temperature so that artwork displayed on The Frame always looks natural, even in changing lighting conditions. The motion sensor recognizes when someone enters or exits the room, putting The Frame into a power-saving mode when no one is present and automatically switches on The Frame when someone re-enters the room.
The Frame has interchangeable bezels, which owners can swap out for different looks, including white, beige and walnut shades of real wood. The bezels are priced according to model size at $179.99USD for the 43-inch model, $199.99USD for the 55-inch model, $249.99USD for the 65-inch model. There’s no doubt that this TV is pretty beautiful and the idea of a TV as an art piece is pretty awesome.