For some, YouTube is a great place to share and stream video content and make a buck or two. In fact, YouTube mentions that the number of channels that actually make over six figures a year is up over 40% year-over-year. While that sounds great, Google is making some changes to “better protect” creators by increasing the minimum requirements for channels before they can monetize their content.
Those who don’t meet the requirements are being sent out emails (as I received) and will no longer be eligible for monetization starting on February 20, 2018.
Under the new eligibility requirements announced today, your YouTube channel, Jason Bouwmeester, is no longer eligible for monetization because it doesn’t meet the new threshold of 4,000 hours of watchtime within the past 12 months and 1,000 subscribers. As a result, your channel will lose access to all monetization tools and features associated with the YouTube Partner Program on February 20, 2018 unless you surpass this threshold in the next 30 days. Accordingly, this email serves as 30 days notice that your YouTube Partner Program terms are terminated.
In the blog post, YouTube further clarified their reasoning for the move.
A big part of that effort will be strengthening our requirements for monetization so spammers, impersonators, and other bad actors can’t hurt our ecosystem or take advantage of you, while continuing to reward those who make our platform great.
Granted, I never really made anything from monetization anyways, but the move does seem a bit over-reaching. Given how much work it is to properly maintain a YouTube Channel, spammers, impersonators, and other “bad actors” are more likely to have the time to spend to meet those thresholds as opposed to individual saps like me. It will be interesting to see how much of a difference this makes for those Creators that are actually making money.
YouTube also mentions in the email that they’re not against people earning money and even offer up some tips for bringing your YouTube Channel up to par to be eligible for YouTube Partner Program status.
One of YouTube’s core values is to provide anyone the opportunity to earn money from a thriving channel. Creators who haven’t yet reached this new threshold can continue to benefit from our Creator Academy, our Help Center, and all the resources on the Creator Site to grow their channels. Once your channel reaches the new threshold, it will be reviewed to make sure it adheres to our policies and guidelines, and if so, monetization will be re-enabled.
What do you think about YouTube’s changes to the minimum requirements for monetization? Are you a smaller scale YouTube Creator who doesn’t meet these requirements and will be affected? Let us know in the comments below or on Google+, Twitter, or Facebook.[button link=”https://youtube-creators.googleblog.com/2018/01/additional-changes-to-youtube-partner.html” icon=”fa-external-link” side=”left” target=”blank” color=”285b5e” textcolor=”ffffff”]Source: YouTube Creators[/button]
Last Updated on January 18, 2018.