Getty Images, the stock photo company based in Seattle, announced that it will be licensing its content to Google. The company made the announcement yesterday. The licensing partnership will span multiple years and Google will be using Getty Images content throughout its services and products.
What this also means for users is that Google search users will see Getty Images pop up in their image searches. On top of that, as a part of the agreement, Google will display copyright disclaimers in a more prominent manner on image results. The agreement follows a competition law complaint by the Seattle company toward Google.
The partnership will hopefully curtail such complaints in the future. In fact, both companies seemed to be pleased with the agreement. Dawn Airey, CEO of Getty Images, had this to say:
“This agreement between Getty Images and Google sets the stage for a very productive, collaborative relationship between our companies. We will license our market leading content to Google, working closely with them to improve attribution of our contributors’ work and thereby growing the ecosystem. With this landmark achievement, we can move forward with a strong partner to deliver innovative ways to access creative and editorial content online. It also advances our mission to move the world with images.”
The agreement goes into effect quickly and Google isn’t wasting time when it comes to using the stock photo company’s content.
“We’re excited to have signed this license agreement with Getty Images, and we’ll be using their images across many of our products and services, starting immediately, ” Cathy Edwards, Engineering Director at Google, said.