Apple Music has been rocketing to the top of the streaming music service world for the past few months. Now, in a move I thought would never happen, Apple Music will be available to stream on Alexa devices. Apple is pretty tight when it comes to their products. They generally don’t allow others access to them. So it came as a huge surprise to me that Amazon made this announcement.
Apple Music subscribers will now be able to enjoy their 50 million songs on Echo devices. Users will be able to ask Alexa to play their favorite songs, artists, and albums—or any of the playlists made by Apple Music’s editors from around the world. All you have to do, come the week of December 17th, is enable the Apple Music skill in the Alexa app.
“Music is one of the most popular features on Alexa—since we launched Alexa four years ago, customers are listening to more music in their homes than ever before,” said Dave Limp, senior vice president, Amazon Devices. “We are committed to offering great music providers to our customers and since launching the Music Skill API to developers just last month, we’ve expanded the music selection on Alexa to include even more top tier services. We’re thrilled to bring Apple Music – one of the most popular music services in the US – to Echo customers this holiday.”
Customers tell us that the simplicity and ease of asking Alexa for the content they want to hear has brought more music into their homes. Customers ask Alexa to play all kinds of music in many different languages. They stream tens of millions of hours of radio per month and have set tens of millions of music alarms since the feature launched less than a year ago.
Now, if only Apple would make the same gesture with Google and allow the services to be accessible through the Google Assistant. If that happens, then we’ll know hell has really frozen over.