Samsung announces The Frame next generation and the new SERIF TV

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Samsung is giving us more to drool over before CES 2019 even hits. Maybe they have so much to announce they just can’t fit it into CES? We’ll know more once we hit Vegas in January. For now, the company has just announced the new Frame next generation and the SERIF TV. Both of these TVs fall into Samsung’s “lifestyle” lineup. They’re both meant to look better than ever within your chosen decor in your home, with the SERIF TV almost being a piece art in itself.

“The traditional TV was only focused on technical features, such as picture quality and performance, but now TVs are also a lifestyle platform that blends in consumers’ daily life,” said Jongsuk Choo, Executive Vice President of Visual Display Business at Samsung Electronics. “This year’s models of The Frame and SERIF TV are enhanced lifestyle TVs that deliver a TV experience like nothing before.”

Samsung The Frame

The Frame will now sport a QLED panel.

We’ve covered The Frame before, and The Frame next generation ups its game by going QLED among other things. The beauty of The Frame is that you can use it to watch your regular TV and movie content, but when you’re not using it that way it can be used to showcase artwork and turn your living space into an art gallery. The Frame’s Luminance Sensor also adjusts the colors on-screen to fit the ambient brightness of the room. Samsung says this feature delivers the optimal settings to display artwork on screen.

As we already mentioned, this generation of The Frame comes in QLED which offers up those deep blacks and 100% color volume. Samsung says this will allow users to experience the best quality TV experience as well as enhance the artwork they display. Samsung’s “The Frame Art Store” is building relationships with art galleries and museums to provide access to over 1,000 pieces of art. You’ll find art from the Uffizi Galleries in Italy, the Van Gogh Museum in The Netherlands, and Te Papa in New Zealand. The Frame Art Store will cost $4.99USD a month with new subscribers getting a month free. You will also have the option of purchasing art a la carte.

The new generation The Frame will also feature Bixby, which is useful if you’re buying into Samsung’s smart home ecosystem. Users can control the TV and access streaming platforms through simple voice commands giving users an enhanced content experience. Pricing and availability have yet to be announced. Be sure to keep an eye on Samsung’s website for more.

Samsung SERIF TV

The SERIF TV is a niche device.

The SERIF TV was developed as an aesthetic-focused TV in collaboration with Paris-based design brothers Ronan & Erwan Bouroullec, two of the world’s most famous industrial designers that specialize in furniture. The Serif TV was granted the prestigious 2016 iF Design Award, the 2016 Wallpaper Design Award in the UK and the 2016 Good Design Award in Japan – making it the first Samsung TV to win these prestigious accolades.

The 2019 SERIF TV also comes with cutting-edge QLED technology to deliver improved picture quality. Ambient Mode, an award-winning feature in Samsung’s QLED lineup, provides information, such as news headlines and weather updates, the ability to display imagery, and blend into any living space when the TV is turned off, was also added to enhance The Serif’s functionality.

In the past, The SERIF TV was sold almost exclusively in furniture shops and department stores given its focus on interior décor, but it will also be available for purchase in consumer electronics retailers in 2019, in order to reach a wider base of consumers. Pricing and availability have yet to be announced. Be sure to keep an eye on Samsung’s website for more.

What do you think of Samsung’s lifestyle TV lineup? Let us know in the comments below or on Google+, Twitter, or Facebook.

Last Updated on February 3, 2021.


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