No need to fly across the country to join a loud and sweaty crowd when you can watch it from the comfort of your own home! With live video streaming technology being so accessible, people can easily participate in events like music festivals, political events, sports games, and more. This technological advancement isn’t only for those who are trying to stifle their FOMO (Fear Of Missing Out), but for businesses as well.
Businesses are finding that as they implement live video into their communication strategy, they reach higher engagement, further outreach, and faster conversion. As people continue to prefer live video to text, companies can choose to stream on Facebook, YouTube, LinkedIn, or another platform to build their business.
Whether it be a company-wide meeting or an introductory interview, live video streaming for businesses have become a powerful tool for communication. Platforms that allow live videos have millions and billions of monthly active users and live-streams can draw six times the engagement between businesses and their consumers. Companies are able to easily grow a bigger following, become discovered through search, and notify consumers when they go live depending on the platform.
It is predicted that by 2022, video will make up 82% of all internet traffic, so you don’t want to get left behind. There are several ways to get started in live video such as Q&A sessions, webinars, behind-the-scenes, live events, and crowdsourcing. Businesses can encourage conversation among Instagram followers and demonstrate transparency by creating live videos.
It also stimulates engagement by making it simple to receive feedback from customers and followers through likes and comments. Any business with strong WiFi and camera can participate in broadcasting live which is one of the best aspects of live-streaming. Not only is it effective in reaching your audience but it is cost effective as well. Live video is an up-and-coming way to build your business and there isn’t just one way to do it successfully. Learn more about what people are streaming and tips to go live with this infographic.
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