Fender is an iconic name in the world of music and guitars. The company has had the honor of players such as David Gilmour, Stevie Ray Vaughn, Eric Clapton, and Buddy Guy play their instruments. In fact, David Gilmour’s “Black Strat” just sold at auction for US$3.9 million. Now, the company is introducing a new line of vintage-inspired guitars, the Vintera line.
The Vintera line embodies a period-specific vibe and each model delivers the authentic look and feel of the era it’s model after. Each Vintera model also comes with its period-specific tones all from the 50’s, 60’s and 70’s. Any guitar player will tell you that chasing after certain tones from certain eras can be a challenge. So having Fender package it into the Vintera model is very cool. The Vintera series will include:
- The Stratocaster
- The Telecaster
- The Jaguar
- The Mustang
- The Jazzmaster
- The Jazz Bass
- The Precision Bass
- The Mustang Bass
To bring the Vintera Series to life, Fender partnered with eclectic, contemporary artists including Christone “Kingfish” Ingram, Curtis Harding and Le Butcherettes, to perform popular songs from decades past that showcase the essence of the vintage-inspired instruments as well as the sound and style of the era. Performances include “I Put A Spell On You”, by Screamin’ Jay Hawkins (Kingfish), Tommy James and The Shondells’, “Crimson and Clover” (Curtis Harding), and “Ever Fallen In Love” by The Buzzcocks (Le Butcherettes). Each performance features either a Vintera Series bass or guitar and is the crux of the holistic campaign creative that brings the instruments to life.Fender
This new series may look like the same old Fender guitars but there are distinct differences in the pickups, neck, and overall feel. As mentioned before, the Vintera line is seeking to bring back the tones of the 50’s, 60’s and 70’s. Prices will vary so you’ll need to check out the Fender website for more on pricing and availability.