Most successful in-game brands in the real world


Video game makers across the world work hard to make the content within their different titles as realistic as they possibly can. Fictional brands play a big role in the most popular games, but how many of these would be a success if they were to crossover into the real world?

Gaming experts at Betway have sought to find the answers by developing a unique scoring system that uses data from everyday brands to work out which of their in-game equivalents would thrive in real life.

They concluded that eCola and The Smokin’ Beef Grill would be the two video game brands most likely to succeed in the real world, with the pair finishing miles clear of third-placed Nabcom.

The first two brands feature heavily in the hugely popular Grand Theft Auto series of games, while the other is included in Doom.

Betway has also researched other aspects within gaming including identifying the five most valuable fictional brands, basing the results on the net worth of their real-world counterparts.

Red Rocket, a filling station chain in Fallout, is valued at $189 billion, placing it in a similar financial category to real-world equivalent, BP.

Umbrella Corporation (Resident Evil), Vladof (Borderlands), Power Cola (Two Crude Dudes) and Nuka Cola (Fallout) round off the top five. Check out the infographic below.

real world

Last Updated on February 3, 2021.


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